How to disable third-party advertising on a mobile phone in MTS

Private businesses are often faced with the need to promote products using new advertising channels, for example, those using targeting. The MTS Markettologist platform allows you to use Digital advertising tools without additional costs and time. At the same time, it is not at all necessary to have your own customer base to send alerts and information messages. The user only needs to register a personal account and follow a series of sequential instructions with explanations. The MTS Marketer system will independently send a newsletter, display a banner, or accrue cashback.

What is an MTS Marketer?

MTS Marketer is a service for independent promotion of goods and services through targeting and MTS Big Data resources with machine learning. The platform can be used by freelancers, individual entrepreneurs, small and medium-sized businesses.

The system connects the buyer with the seller through the following communications:

• SMS mailings;
• Email newsletters (to MTS subscribers);
• notifications in instant messengers (Viber);
• banner screensavers and videos on social networks (OK, VK, Facebook, Instagram), mobile Internet from MTS and MTS applications.

The user can select several channels at once for the so-called cascade communications, which are carried out in stages. First, the prospective client is shown a banner, after a while, when he responds, he receives an email, and then an SMS with all the details of the offer. In this way, the buyer is brought to a deal or motivated by discounts.

In addition to digital advertising, the MTS service offers participation in a cashback program for clients. Customers can spend the points they receive from purchases toward the purchase of a smartphone or for calls and the Internet. MTS Marketer is no less effective than SEO optimization of search queries, Yandex Direct or native advertising.

The system works based on targeting by interests and geolocation. If desired, the user can always use the MTS customer base, which numbers more than 80 million people. only in Russia alone. To work with regular customers, you can set up a promotional campaign to inform customers using one communication channel. The platform can be used for a wide variety of purposes, both to find new clients and to communicate with an existing client base.

Reviews

To understand the real advantages or disadvantages of the service, you need to read MTS Marketer reviews. Users note ease of use, a large selection of available tools, ease of setup and a relatively low price. The downsides are periodic settings glitches, a large range of products prohibited for advertising, and strict requirements for photography/text. To avoid difficulties with moderation, it is recommended to immediately study the terms and follow the rules of the system. Otherwise, you will have to edit the advertising campaign for a long time.

MTS Marketer is a convenient tool for business promotion, intended for all categories of citizens. Knowing the features and rules of its use, you can quickly expand your customer base and, as a result, increase your profits.

If our article helped you, please like it!

Service capabilities

1. Setting up an individual advertising campaign by:

• geolocation (selection of area);
• targeting by interests (more than 120 parameters);
• gender and age factors;
• income and employment;
• types of advertising (newsletters, banner advertising, cashback);
• layouts and content of newsletters;
• time and conditions of mailings (with a fixed fee for impressions).

2. Launching alerts on your own client database, uploaded to cloud storage, taking into account:

• quantity and frequency of purchases;
• time (with a fixed fee per message);
• customer profile data;
• minimum purchase amount.

3. Connecting clients to the MTS Cashback program with the opportunity to:

• choosing the cashback amount (minimum 1% of the purchase);
• choosing the timing of the promotion;
• payment for the final result (after purchase).

How to connect to MTS Marketologist

This option is suitable for those who are not connected to the MTS self-service system, i.e., do not use their personal account on the website or in the application, as well as for all subscribers of other mobile operators.

• Go to the official website marketolog.mts.ru and click on the “Try” button.
• Find “Login to your personal account” on the page. Next, under the authorization form, click “Receive password via SMS.”
• Enter your mobile phone number, enter the verification code, wait for the system to respond.
• Enter the one-time code in the special field, go to your personal account, create a permanent password and configure the advertising campaign parameters.

Registration in MTS Marketing is carried out on the basis of a public offer (agreement). When registering as a legal entity (IP), you must send a package of documents by email, verification of which will take about 3 days. In other cases, you can start setting up advertising campaigns immediately after logging in.

Payment for mailing services is charged according to Smart, Life, Life+ and BigData tariffs. The choice of one or another tariff is made based on the parameters for selecting the target audience. After depositing funds into the platform balance, the created advertising campaign is activated automatically.

Advantages of the MTS Marketer service

Large selection of advertising channels

Mailings are carried out through three channels: Viber, E-mail and SMS. Banner or native advertising is shown on MTS partner sites and on social networks. Depending on the settings, the target client (new or existing) will receive the message at the time specified in the settings. Emails are sent only to users who have given their consent. If you upload your own client database, you must obtain client permission yourself.

Advertising is displayed using the point method. If you are the owner of a beauty salon in the center of Moscow, the MTS Marketer platform will show advertising only to target users, those who are interested in haircuts, discounts on hairdressing services, nail services, etc. And geotargeting will allow you to filter out only those clients who live in a given area or They are often there at certain hours.

Working with a loyalty program and cashback accrual

This loyalty program is designed for both online stores and offline shopping.

Cashback is accrued using various schemes:

• In terms of the number of purchases, it stimulates the regularity of demand.
• By purchase amount - increases the average bill.
• In the absence of sales, it smoothes out seasonal drops in sales.
• By target audience segments - depending on the product or personal purchase history.

Payment for MTS Cashback services occurs for each client who takes advantage of the offer. When shopping online, the discount is activated through the MTS Cashback application in the list of partners. When making purchases in regular stores, the buyer must have a valid QR code or barcode, according to which the accrued points will be transferred to the MTS system.

Ability to specify the sender's name in the mailing list

The individual name of the sender (company name) allows the client to recognize the addressee. Often used by recognizable companies and brands. The common name from MTS is used as a guarantee of quality so that the target audience does not get a bad impression of the newsletter.

The advantages of the platform are the choice of 1 of 3 sender names:

• MTS-Promo (SMS and Viber);
• [email protected] (Emails);
• Individual name or company name.

Work with all communications online in one window

MTS Marketer does not require training to work with the program. The advertising campaign is set up sequentially, based on goals and needs. Hints, tips, and interactive instructions pop up as dialog boxes. If you have any difficulties, you can always contact support. There is also a function for setting moderation parameters. The user has the opportunity to view statistics about the work done in the form of a report on the results of the campaign, the effectiveness of which is determined by UTM tags.

Selecting the right audience

The target audience is determined using targeting. This means that each impression will be addressed only to interested parties. This is possible thanks to MTS Big Data analyzers or special algorithms that analyze large volumes of metadata from the user base. Which, in turn, increases customer response and loyalty. Targeted filters are represented by scales with sliders and lists.

Configuration is carried out manually in three groups (more than 120 filters):

• Socio-demographic (gender, age, region).
• Geolocation (GPS, network location determination).
• Interests and narrow filters (categories of clients and their lifestyle).

The system assumes a matrix of discounts

Black List of advertiser categories

Setting up an advertising campaign must comply with the legislation of the Russian Federation. More detailed information can be found in the Questions and Answers section.

MTS will refuse advertising if the advertising campaign belongs to the segment:

• Propaganda politics; religious theme.
• Gambling.
• Alcohol products; narcotic drugs; prescription pharmaceuticals; tobacco products.
• Explosives; weapons, military products.
• Intimate medicine; medical services for abortion; trade in human organs.
• Pornography; products and services for adults; entertainment venues, intimate services.
• Websites, dating services.
• Network marketing.
• Products the production of which is prohibited on the territory of the Russian Federation.
• Thesis writing services.
• Psychic services, horoscopes.
• Services competing with the operator: cellular operators (MegaFon, Beeline, Tele2, etc.), e-sports, Internet and TV providers, mobile applications with TV broadcasts, mobile applications for reading books, mobile applications with music services, instant messengers, telemedicine, etc.

Service "MTS Injector"

This feature is an additional way to place banner advertising. Available to visitors of whitelisted sites via the mobile Internet. At the moment, the function is available in Moscow and is being developed for St. Petersburg.

The injector allows you to target by:

• Time, number of impressions and date.
• City, income, gender, age.
• Geolocation and interests (more than 100 target filters).

SMS packages for trips around Russia

If you often travel within the country and to other cities, in order to save significant money, it is recommended to activate additional options for correspondence. There are two types to choose from:

1. “50 SMS while traveling around Russia.” For 135 rubles, the consumer receives 50 free messages in all possible directions. The payment is one-time, the package has a limited validity period - 30 days. After completion, charging is carried out in the standard mode under internal roaming conditions. It is available for activation on all non-corporate items, except for the Smart line. To activate, dial USSD *111*124# or SMS with the text “124”.
2. “100 SMS while traveling around Russia.” The volume has doubled. The connection cost is 180 rubles. The terms of provision are completely similar to the previous representative. To start, enter the code *111*125# with the text “125”.

Advantages of working with the advertising mailing service through Rapporto

Rapporto is a service for automated sending of advertising SMS messages with the ability to order mobile advertising. Works with mobile operators in Russia, CIS countries and abroad. Messages are sent directly to customer databases.

The advantages of the service are:

• There is no need to enter into agreements with other operators and adapt to their conditions.
• The company has directly entered into agreements with all popular mobile operators.
• The advertising campaign budget is saved by analyzing customer numbers. Inactive people will not participate in the mailing list.
• Technical support for the project is available 365 days a year at any time of the day.

SMS Boom

If you often send letters and want to save money on it, install this service. Once you have written one message, the next three will be completely free. In addition, it has a number of characteristics and capabilities:

1. The cost for the first, fifth and subsequent shipments will cost 3 rubles.
2. Free SMS is valid to telephone numbers of all Russian operators throughout the entire territory of the native country.
3. Available for connection to all subscribers in the Moscow region.
4. The option is compatible with almost all archival titles. Closed for Smart tariff plans.
5. Simultaneous use with other similar provider applications is not permitted.
6. If additional SMS packages are installed on the number, they will be spent first.
7. To activate the package, dial USSD *111*2143# or send a letter with the digital attachment “2143” to the telephone combination “111”. The installation cost is 17 rubles.
8. To cancel the feature, simply text “21430” to (111). And you can also use any other standard method, for example, personal account or the “My MTS” application.

Analogues of MTS Marketologist

• Megafon targeted advertising;
• UniSender;
• LifeSurf;
• MailChimp;
• sendsay;
• ePochta;
• Just.Email;
• eSputnik;
• Meldeskeddy;
• SendPulse;
• Sendbox;
• ExpertSender;
• LiveBusiness;
• Mass Advert Viber Pro;
• STREAM TELECOM.

MTS Marketer is an excellent solution for those entrepreneurs who like to influence consumers en masse, that is, bring them to purchase with a whole cascade of mailings - banner ads, emails and SMS.

MTS Marketer will also serve as a good assistant for companies with a limited budget. By setting up targeting by geolocation or interests, they will be able to increase sales in the shortest possible time, since the mailing mechanism is completely impersonal and does not cause a feeling of imposition in cellular subscribers. And the flexibility of the pricing policy will allow you to experience all the benefits of the service without additional or unnecessary costs.

“200 SMS per day” and “400 SMS per day”

This offer is specially implemented for consumers who have disabilities, for deaf people with disabilities (Tele2 has a more advantageous offer for the deaf). In a month, a user can send 12,000 letters. Every day subscribers receive a certain set of messages, either 200 or 400. It is impossible to activate the options separately, because they are supplied only with the Super MTS tariff plan. The cost of such a set is only 200 rubles, and 150 of them are automatically credited to the client’s account.

Both of these services are mutually exclusive; once you connect one, the second one is turned off automatically.

Let's look at the basic principles of managing 200/400 SMS packages:

1. To activate on your mobile device, dial the encoding *111*243#/*111*244# or send an SMS request to “111” with the text content “243”/“244”.
2. To cancel the function, write a letter containing “2430”/“2440”.
3. Don’t forget to periodically check your available balances - *100*1#.

The service is incompatible with other contracts except Super MTS. The cost of dialing 200 SMS is 10 rubles per day, and 400 letters is 15 rubles. They operate only within the Moscow region. All unspent balances expire at the end of each day by default.