“Megafon.Target” service: capabilities/cost/connection

SMS messaging is still one of the most effective sales tools, especially when it comes to medium or large businesses. This is why the Megafon.Target service is so popular. It helps make SMS messaging more accurate and easier to manage. As a result, messages reach only the target audience of the product, and at the same time you do not need to pay specialists for customization. Let's talk about Megafon.Target in more detail. Let's figure out how the service works, how to set up a newsletter, what additional options are available, and how much it will cost.

What is this

Megafon Target is a special service for sending SMS messages! This service is used for advertising purposes by both legal entities and individuals. What opportunities does it provide?

Formation of target audience;
Attraction of new clients;
Creation of advertising messages.

A little theory. Targeting is an advertising approach that allows you to distinguish the target audience from the mass of people based on a certain characteristic. As you can guess, this is how Megafon Target works: you create advertising mailings and send them to subscribers based on the required parameters. We'll talk about them later, for now there are a few other important things.

There is guaranteed consent for subscribers to receive advertising from third parties;
Subscriber base – more than 70,000,000 people;
Contact with people no more than once every 15 days (not spam).

Interested? Let's see how an operator helps select target audience.

By the way, here is one example of using the service:

Targeted Direct Response Advertising

Megafon subscribers are your target audience, available for effective interaction thanks to the presence of an SMS communication channel.

Increase the frequency of responses from potential clients: send informational, advertising, sales and motivational messages using personalized messages, useful links and unique promotional codes.

Megafon SMS messaging via the Internet provides:

reaching a large target audience in your region;
attracting new customers through messages about services, discounts, bonuses and promotions;
increasing customer loyalty through congratulations, notifications and reminders;
Precisely hitting the target with planned dispatches carried out at the optimal time.

Audience selection options

SMS Megafon Target is configured as accurately as possible, this is facilitated by the ability to select certain parameters. The operator divides them into three groups, each with additional criteria. Let's take a closer look?

Geography and location:

Roaming Subscribers who turned on roaming at a certain time;
Region of registration. Messages will only go to users of a specific area on the map;
City of stay. The same, only for mailings within a given locality;
Geolocation: regular visits. Determine the territory on the map - SMS will be received by people who regularly visit this place;
Geolocation: current visit. Select a zone on the map - as soon as users enter this territory, they receive a newsletter (determination accuracy up to 210 meters).

This is just the first group! Let's move on, Megafon Target SMS messaging can be configured according to other parameters.

Areas of interest:

Interests. There are 74 categories presented - you just need to choose the right one;
Call categories. Provide phone numbers of organizations to identify those interested in similar services and products;
Sites visited. Select online resources to determine the audience that visits these sites;
Operating system. The newsletter will go to users of Android smartphones, iPhones or Wundows Phone;
Senders' names. You can target customers based on specific sender names they communicated with.

Let's move on to the third group - more familiar parameters!

Socio-demographic indicators:

Floor. Male or female.
Age. Determine the age range;
Income. You can filter your audience by income level (social status).

Thanks to extensive customization, you get a truly interested audience - as a result, you attract interest in goods and services, increase turnover and profit.

Let's talk about what Megafon Target tariffs are available to users - both companies and individuals. If you have already chosen your target audience parameters, it’s time to plan your budget!

How to setup

After logging in, the client can immediately create his own, new project in MegaFon Target. After clicking on create a new advertising plan, the user will immediately be able to make almost all the settings for his SMS newsletter for business.

After the customer chooses what his future clients will look like, he can quickly configure the remaining points, namely: the type of mailing (MegaFon subscribers or from the client base) and additional filter settings, for example, the age of the future audience or the radius from any buildings near which people receiving SMS alerts will have to live. After all the settings, you can immediately send a mass mailing to MegaFon Target. If the client is not satisfied with something in the future, he can always edit his newsletter in a convenient menu.

Cost and connection

The operator gives clients the opportunity to make fine calculations and set a limit for a day or month. Use a special planner to predict your expenses! Let's figure out what services are offered at Megafon Target and how much they cost.

Signature – instead of a phone number, a name appears (up to 11 characters) for a monthly subscription fee of 1,000 rubles.

“Targeting” option (only when placing advertising SMS messages to operator subscriber numbers):

Geotargeting for branches of PJSC MegaFon - free;
Geotargeting by constituent entities of the Russian Federation and cities – 0.20;
Geotargeting by address – 0.50;
Age and gender – 0.10 each;
Operating system (iOS, Android) – 0.10;
Roaming – 0.20;
Interests (cars, sports, entertainment, hobbies, travel, etc.) – 0.20;
Internet interests – 0.50;
Income – 0.50;
Call category – 2.00;
Sender names – 2.00.

Finally, let's talk about the cost of messages - you can choose one of many packages in your Megafon Target personal account or pay for each SMS separately!

For legal entities

How many SMS in a package	Subscription fee (rubles per month)	Cost of one message above the package
No	No	2,11
1 500	3 135	2,09
2 500	5 150	2,06
5 000	10 100	2,02
10 000	19 800	1,98
25 000	48 500	1,94
50 000	95 000	1,90
100 000	184 000	1,84
500 000	895 000	1,79
1 000 000	1 740 000	1,74

Important! SMS to numbers of subscribers of other operators – 2.19 ₽.

For individuals

How many SMS in a package	Subscription fee (rubles per month)	Cost of one message above the package
No	No	2,21
1 500	3 285	2,19
2 500	5 425	2,17
5 000	10 700	2,14
10 000	21 100	2,11
25 000	51 700	2,07
50 000	101 500	2,03
100 000	198 000	1,98
500 000	965 000	1,93
1 000 000	1 880 000	1,88

To enter your Megafon Target personal account, you do not have to be a subscriber of the operator - the service is available to anyone who wants to set up an advertising mailing. What should I do to connect?

Open the official website of the service – https://target.megafon.ru/;
Click on the “Try” or “Connect” button;

Enter a valid phone number;

Provide your email address and agree to receive services;
Done – registration completed!

Directly in your Megafon Target personal account, you can select the necessary options and click on the connect button - the interface is as simple and clear as possible.

Here's another application example:

According to reviews, Megafon Target is a very effective service for attracting new customers and reaching a larger audience. I’m attracted by the flexible setting of parameters, the ability to choose my own budget and work with a huge subscriber base!

Connecting the service

The service can be used by any Megafon corporate clients - both organizations and individual entrepreneurs. It is important that you have concluded an agreement for the provision of communication services with the operator. To connect to “Megafon.Target” you can use the following methods:

Open your Corporate Client Personal Account, go to the “Services” section, find the desired option and activate it;
Enter the USSD command * 105 * 1370 # on your company's main corporate number;
Call corporate customer support at number 8 and ask to activate the service under your contract;
Visit the operator's office and ask for connection in person.

If you connect by phone number, it is not necessary to have a corporate agreement. You don’t even have to be registered as a businessman, because such a connection is also available to individuals.

To connect by phone number, do the following:

Open the service website at target.megafon.ru.
Click on the “Connect” or “Try” buttons.
In a new tab, enter your phone number and click on the “Continue” button.
In the field that appears, enter your email and check the box indicating that you agree to the terms of service.
Click on the “Continue” button again.

You are now registered in the system. Of course, compared to corporate clients, you will have reduced functionality, and the price tags will also be higher. But you will still be able to use the service for its intended purpose.

MegaFon.Target for business

"MegaFon.Target" is a service for targeted SMS and MMS distribution of advertising and information messages (about promotions, new offers, accepting applications, delivery of goods, etc.). By connecting it, the subscriber can:

Create your own database of numbers or use a ready-made one provided by the operator;
Segment clients by gender, age, location, income, interests;
Send messages from your letter number;
analyze the effectiveness of mailings based on clicks on links and the use of discount codes.

How Megafon.Target works

“Megafon.Target” is a special service for SMS or MMS distribution of advertising materials. It was designed for small and medium businesses. Using it, you can inform the client about promotions and discounts, provide a personal offer, or inform how soon their order will be delivered. In the Megafon.Target service, the user can:

Create your own telephone database or use a ready-made selection of numbers from Megafon;
Set up a mailing to the target audience, indicating the desired gender, age, location and other parameters;
Send messages from a letter number that is better associated with the company;
Analyze the effectiveness of current settings based on the number of transitions and change them to get maximum response.

Megafon.Target was first offered to corporate clients in the spring of 2021. Before entering the market, the service was tested for several months, and in March 2021, 2,500 businessmen had already used it.

The main advantage of this service is the ability to launch SMS messaging without a minimum budget limit. You can set up a campaign in Megafon.Target and send just a few messages to immediately understand how effectively it works and whether anything needs to be changed. The service itself, as well as its additional options, are provided free of charge. Payment is charged only for sent SMS and MMS. You also choose the debit method yourself: you can pay for each message separately, or you can purchase a package and use it for the whole month. The launch of an advertising campaign does not happen immediately: it can take from 3 to 24 hours. This is due to the fact that before starting, you must approve your newsletter and make sure that it does not contain any prohibited materials.

Connecting and managing the service in your Personal Account

The service is available to MegaFon's corporate clients (organizations and individual entrepreneurs) on any tariff plan. Connection occurs through your Personal Account, or by ussd command *105*1370#. After this, access to the interface is opened, in which the subscriber works with number databases, targets, and creates mailings.

There are 2 additional options within the service:

“Targeting” - several filters by which you can select the target audience;
“Response”—receiving SMS in response to the newsletter.

They need to be activated separately. Connecting these options, as well as the one itself, is free. The organization pays only for sent SMS/MMS or packages.

MegaFon operates a special hotline to quickly resolve issues.

Peculiarities

When connecting the smart option for the first time, you must take into account the rules of use:

the site is available with any tariff plan;
there are promotions for SMS that reduce the cost of the package (the list of tariffs not participating in the promotion must be studied additionally on the operator’s official website);
It is possible to obtain information about the balance of the mailing via a personal account or a smartphone application.

The Target service is available to representatives of small and medium-sized businesses.

Rates

The cost of mailing depends on the selected package and targeting:

Service	Cost, rub.
SMS without purchasing a package based on the client’s base (any operators)	2
MMS	3
SMS, MMS via operator base without package	according to the tariff
Package S (1500 messages)	2970
Package M (2500 messages)	4875
Package L (5000 messages)	9600
Package 10000	18800
Package 25000	46000
Package 50000	90000
Package 100000	175000
Target "Consent"	+ 0.1 (added to each message)
Target by interest category	+ 0,2
By location region/city	+ 0,2
By geolocation online	+ 0,5
By gender, age, mobile device OS	+ 0,1
By sites viewed	+ 0,5
Based on average monthly communication costs	+ 0,2
By roaming	+ 0,2

Additionally, the letter number of the company from which the mailing is carried out is paid in the amount of 1000 rubles. per month. The subscriber has the right to register up to 5 unique signatures, having agreed upon them with the operator.

Mailings through MegaFon.Target can be paid for with funds that are returned to the operator’s business client under the “7% Cashback” option.

New in MegaFon.Target: auctions

Since the summer of 2021, the service has provided the opportunity to participate in auctions. This is a fight for the right to be the first to send your advertising mailing to a target audience selected by a certain category (categories).

Auctions are held daily. The operator on the site places pools of messages with specific targets for sale and announces the starting bid. Participants are trying to buy the lot for a limited time.

Example: Organization A wants to attract new clients, women 20–35 years old living in the Khamovniki area. A competitor, Company B, plans to send its advertising to the same demographic. The opportunity to start sending first is given to the auction participant who pays more for SMS. This way he can influence potential customers before his competitor does.

In July 2021, auctions are held only among business subscribers of the Volga region branch of MegaFon, and lots are exhibited with a target at the current location of the final recipients.

How much does it cost

First, you need to pay for a “signature”—the name of the message sender that your customers will see in the SMS instead of a phone number. A signature costs 1000 rubles.

Next, you plan your advertising campaign budget yourself. The minimum number of messages in the newsletter is not limited: you can send 1 or 2 SMS messages.

Message cost:

from 1.74 rubles per message of 70 characters.

Cost of “targets” (parameters of the target audience): from 0.1 to 2 rubles / per message.

You can calculate the budget of an advertising campaign and its effectiveness using average values. The cost of a click varies from 6 rubles and above depending on the industry, CTR up to 46%.

For example, you want to send 1000 SMS and limit the circle of recipients to men from Moscow who have visited certain sites.

Mailing cost: 1000 SMS * (1.74 rubles + 0.1 rubles (target “gender”) + 0.2 rubles (target “city”) + 0.5 rubles (target “visited sites”) = 2540 rubles for the whole newsletter.

Average CTR (conversion per click) in the retail industry = 15%.

Number of clicks = 150.

You can calculate how many of these clicks will turn into conversions using data from your sales team.

If there are insufficient funds in the account, advertising mailings are suspended. In case of delay on the part of the bank, MegaFon is ready to provide a credit limit. This function is available only to users who have signed a corporate agreement and have already made several mailings.

How targeted mailing works

The subscriber forms a target audience from his own database or a list of operator numbers using filters in his personal account. There are several to choose from:

By location: current, regular, by city, subject of the Russian Federation or roaming. For example, a subscriber indicates a center on the map, sets a radius, and all cell phone owners living, working, or simply frequently visiting this area receive a message;
By interest. There are 74 categories available to choose from (cars, food, cars, etc.), as well as a filter based on the operating system of the mobile device and frequently visited sites;
By socio-demographic indicators: gender, age, average monthly communication costs.

To work with your own database of numbers, specific filters are available:

By date of birth;
Buying activity;
Participation in the bonus program, etc.

The database of your numbers is pre-loaded into the “Address Book” of the service interface using a csv file or manually.

Next, set the parameters: select the distribution time, set a budget limit for a month or day, and indicate the text of the message. The system automatically calculates the cost or expenses of the package, taking into account the fact that 1 SMS is 70 Cyrillic or 140 Latin characters.

To launch a newsletter on your database, the client submits an application through his Personal Account no later than 3 days in advance. If you use a list of operator numbers, you need to notify MegaFon 10 days in advance. Sending is carried out at a speed of 5 messages per second.

To evaluate the effectiveness of the mailing, counting of promotional codes or link clicks is used. Reports are available in the "Statistics" section.

How to disable the Target service

There is no provision for disabling the service - if targeted advertising is no longer needed, just forget to log into your personal account. If advertising mailings do not bring much results, try working with the targeting conditions - perhaps the effectiveness of advertising will increase.

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Author

Vyacheslav

For several years he worked in mobile phone stores of two large operators. I understand tariffs well and see all the pitfalls. I love gadgets, especially Android ones.

Mailing restrictions

There are 2 main restrictions:

The text of SMS and MMS must comply with the legislation of the Russian Federation (do not contain political or ideological propaganda, do not violate the copyrights of others, etc.) and must not discredit the reputation of MegaFon;
You cannot send messages to those who have not agreed to receive advertising and information materials. Upon first request, the organization must provide evidence of such consent.

For violation of these rules, the operator does not simply disable the service and stop all current mailings in the client’s personal account. Penalties are provided, reaching hundreds of thousands of rubles.

Therefore, the service cannot be used uncontrolled. The contents of the SMS and MMS are agreed upon. This system of restrictions is also beneficial for the client. Messages are not perceived as spam and do not displease recipients, which ultimately increases their effectiveness.

More opportunities to find your client with MegaFon.Target

MegaFon is expanding the functionality of Mobile Information: now you can send advertising messages using the new categories “interests” and “roaming”. MegaFon is expanding the functionality of Mobile Information: now you can send advertising messages using the new categories “interests” and “roaming”.

MegaFon Target, a convenient tool for medium and small companies that want to effectively convey their advertising message to their target audience, is constantly evolving. With the help of new categories, you can identify mailing recipients even more precisely.

Jan Kuchalski, Director of New Businesses and Partnerships, commented: “We understand how important it is for smaller companies to get the most out of their advertising investment. Our big data analytics capabilities allow us to integrate all new targeting categories into the platform and make setting up an advertising campaign even easier and more transparent, and its results even more effective

More than a thousand companies have already appreciated the benefits of our service, and their number is constantly growing.”

“Today, customers are not just connecting to a telecom operator - they are choosing comprehensive services that are easy to implement and will work, first of all, in the interests of their business. MegaFon takes this trend into account. We are creating an ecosystem of high-tech solutions that combine mobile communications with the latest digital technologies. One of such solutions is “MegaFon.Target,” noted Pavel Zakharov, director of corporate business marketing.

The “interests” category includes more than 30 options, including sports, cars, health, career, real estate, children, various entertainment, and business. In the solution, MegaFon actively uses its data analysis capabilities.

For example, news about the opening of a SPA salon can be sent to women 25-45 years old who live within the same area and are interested in their health. Offer for discounts on cars - for men from 18 to 35 who regularly read car websites and commute daily to work by metro.

Targeting by roaming will allow you to accurately identify the category of frequently traveling recipients for whom offers of services for tourists will be relevant.

Users of MegaFon. Target" does not require special knowledge in order to create and launch an advertising campaign: the service is managed through an automated interface that is understandable even to a novice. Even before launching the campaign, the client will know how many people will receive his message, and based on its results he will be able to analyze the effectiveness. The target price will remain at the same level - 40 kopecks.

How to connect

Activation of the service for corporate clients is available only on the company’s website. You need to do the following:

Open the official offer page or simply click on the button;

Click on the “Leave a connection request” icon - after this the service will be moved to the cart;

Go to the order basket, select the available form of concluding an agreement: paper or electronic, or mark that you are already a client of the operator;

Provide your contact information;
Submit your application and wait for a call back from the manager to clarify the details of your order.

Please note that to place an order you must have an EDI (electronic document management system).

Now you know how to make a Megafon newsletter, let’s look at the intricacies of how the offer works.

Personal account services

The company has developed a personal account for the Megafon target function. Connection to the option is provided to customers free of charge. The user will also be able to manage the service from his personal profile without paying a subscription fee. Only a subscriber connected to a corporate tariff plan can use such a system. The profile is conveniently designed and easy to use for management. Important data and parameters can be viewed at the top of the screen. Here the user can perform the following actions:

create a newsletter;
allocate additional geofences;
choose an audience for advertising;
upload your own database of phone numbers.

note

To get into your profile, you must have a password and login to authorize in the system.

Detailed information

Please review this information carefully to understand the terms and conditions of the corporate option:

You can send messages to numbers of any operators within Russia;
To receive information of any nature, the subscriber must give his consent to use the service;
The content text should not contradict the legislation of the Russian Federation.

In order to evaluate the service, it is best to try it for yourself! So, go ahead, connect the option for your business and write your reviews.

Benefits with

The sms-sending service is a convenient and secure program that allows you to implement projects of any scale for both legal entities and individuals.

In order to order SMS newsletters to the numbers of the telecom operator Megafon, take three simple steps:

register on our website,
enter the company name (sender's name) and message text,
download the client database and select recipient phone numbers.

Send 50 free messages to evaluate the benefits of our service:

convenient web interface;
detailed statistics;
message delivery control;
guaranteed data confidentiality;
high speed;
low cost;
the possibility of feedback from clients (receiving SMS to a federal number);
the ability to send advertising messages to all subscribers paying for communication services through QIWI terminals.

Advertising SMS mailing

First, let's understand the definition of targets. What is hidden behind this new and for many incomprehensible word? A target is a set of criteria for dividing the audience into segments. This tool is now widely used in online advertising: myTarget, Facebook, Google, Yandex . This approach reduces costs for advertisers, and saves ordinary people from unnecessary spam. Simply put, your ad is seen only by those who are interested in it. Screening occurs according to specified criteria: gender, age, income level, interests, online activity and much more.

The Megafon service is built on the same principle. The operator offers you to send messages, but not only to your database, but also to its subscribers, and using the specified criteria for selecting people. For example, you advertise anti-wrinkle cosmetics exclusively to women over 40 years old, therefore messages will not be sent to men and young girls.

So, Megafon.Target has two main functions:

Attracting new customers through SMS advertising within the Megafon subscriber base;
Making repeat sales to old customers by sending out mailings to your existing database.

Service capabilities

SMS mailings are an effective sales channel, especially if the subscriber has agreed to receive advertising messages. This sets them apart from ordinary spam, which hits the entire subscriber base indiscriminately. Spam mailings are prohibited by law and are punished to the fullest extent - the fine for one message received without the consent of the recipient is up to 500 thousand rubles. Using MegaFon Target, you don't have to worry about fines.

The system provides two options for use:

With the distribution of advertising to MegaFon's subscriber base - messages are sent to subscribers who have clearly agreed to receive advertising. At the same time, the advertiser is not responsible for those cases where there was no consent;
With the distribution of advertising to the customer’s own database - in this case, responsibility for the presence of consent is entirely shifted to the advertiser.

In the first case, MegaFon provides its own guarantees; in the second case, the advertiser has to answer for himself.

Main features of the MegaFon Target service:

Formation of target audience using 12 filters. In total, the system can cover up to 70 million subscribers;
Setting a budget for each mailing with a schedule - advertising will hit the target, and without compromising the advertising budget. A flexible settings system is responsible for this;
Tracking the effectiveness of an advertising campaign using the built-in statistics system.

MegaFon once again about - this is not traditional spam, but an accurate target on subscribers in need of goods and services of advertisers.

Mailing to your own numbers

This service is offered by many telecom operators and third-party organizations, so-called aggregators. Although the latter offer lower prices for their services, they cannot guarantee the delivery of messages.

In order to start using the service, it is enough to be a corporate client and activate this service. This can be done in the corporate department of your city, leave a request on the website or by calling 8-800-550-05-55 . You will be given information to log into your personal account, where you yourself upload your subscriber base. Here you can enter any information about the person: birthday, purchase information, interests, etc., then you can divide them into subgroups. Next, start sending out. You can send messages individually or throughout the entire database. Service throughput is 5 SMS/sec. You can make settings as you wish by setting the date and time for sending messages. There you will see who received the message and who did not. Payment will be made only for those delivered to the subscriber. We won’t write at length about the interface, since it is very clear and you won’t have to deal with it for a long time.

We provide prices for the service in Moscow. Prices may vary in other regions. Data is current as of February 2018 .

Message for Megafon subscribers	RUB 1.40
MMS for Megafon subscribers	3 r
Message for subscribers of other operators	RUB 1.60

A mandatory condition for using the service is the presence of a signature under the message. The cost of naming is 1000 rubles/month .

It is possible to purchase messages in packages, which will reduce the cost.

Number of SMS in the package	Subscription fee	Message cost above package
2500	3425 RUR	1.37 RUR
5000	6600 RUR	1.32 RUR
10000	12700 RUR	1.27 RUR
100000	115000 RUR	1.15 RUR

If you need mailing via the Megafon database, then add 0.10 rubles to the cost of each message.

The subscription fee for signing will be charged once a month on the first day. You will also have to pay it in full during the month of connection. Packages are also charged on the first day, but in the month of connection the subscription fee will be charged in proportion to the days.

Rules for using the service

To use the Target Megafon function without any problems, you will need to log into your personal account. If the subscriber is a corporate client, he will have to additionally indicate a contact number, as well as an email address and city of residence. Additionally, the company asks you to tell us more about your business and submit an appropriate application. When the request is made, a manager will contact the owner of the SIM card, he will help in choosing the optimal tariff, and will also provide personal access to the service.

As soon as access to your personal profile becomes possible, it is recommended to perform the following actions:

go to the main page and find the “Target Audience” item;
after the transition, the “Target Target List” section opens;
You can now create a new name for your customer base;
the user can set a filter for geotargeting so that only numbers of subscribers living in the city are displayed;
You can also select the federal district or region to which the mailing is carried out;
additionally, age and gender parameters are set;
if necessary, you can specify roaming distribution;
it is possible to specify which phones will be delivered to according to operating systems (Windows, Android, etc.);
Now you need to move the slider down to adjust the costs;
the minimum amount of monthly spending can be 1 ruble, maximum 10 thousand rubles;
to notify customers in different regions about the sale of goods or the opening of a store, it is recommended to mark geofences;
the user must specify the longitude and latitude, as well as the radius of advertising distribution;
you can select several houses on the map or mark only one street and house from the list.

The form allows sending text to subscribers who do not use the services of the Megafon operator. To send them an advertisement, you will need to select the “Address Book” item on the page. You can immediately upload a file there with the required number of phone numbers. Its size cannot be more than 20 MB. You can also enter contacts manually into Megafon Target. To do this, indicate the contact in the field, then enter the subscriber's last name and first name, and additionally set notes.

note

Using the same principle, the owner can independently create his own blacklist of users.

In order for targeted mailing to begin, you will need to go to the menu, and then find the section with the customer base there. The day of the week on which the shipment will be made, as well as the time period, is selected. An advertising message is written, then the button is pressed to send the advertisement.

Targeting

This is a new service launched by Megafon in February 2021. The operator offers selection of the target audience based on its subscriber base using 11 parameters. You will not see the numbers to which the mailing is sent and you will only be able to manage the service settings.

The following selection criteria are distinguished:

Floor. There is no need for unnecessary words here, since everything is clear. Additionally, for this option you will have to pay an additional 0.10 rubles to the cost of the message;
Age. The cost will also increase by 0.10 rubles;
Average bill per month. This way you can divide people by income level. Such targeting costs 0.40 rubles;
Geolocation: current visit. On the city map you define the territory. By crossing these boundaries, the potential client will receive a message from you. Additionally, the sending time can be configured. Cost 0.80 rubles;
Geolocation: regular visits. The difference from the previous type is that in this case the newsletter will be received by those who are regularly in the delineated area, live or work there;
Interests on the Internet. You choose from 74 categories divided into groups. For example, sports, beauty, cars, etc. Accordingly, messages will be received by those who visit sites on a given topic. Additional payment to the standard cost of 0.40 rubles;
Phone operating system. The price of such targeting is 0.17 rubles;
Sites visited. You have the opportunity to send SMS to those who visited one or more specified sites. This way you can notify those who are interested in your competitors about your services. Cost 5 rubles;
City of stay. To prevent the mailing from going across the whole country, set up a filter based on the subscriber’s city of residence. Cost 0.40 rub;
Region of registration. The filter is similar to the previous one, but expands the zone to the entire region. The cost is the same - 0.40 rubles;
Roaming Distribution to those who traveled outside their home region in the near future. Cost 0.40 rubles.

By selecting a package of messages and setting up a filter, you can immediately evaluate the resulting cost on the service’s website. If you still have doubts, you can try the service in action https://target.megafon.ru/description/#get-access. You can immediately order an additional consultation, since it is impossible to describe all the small nuances, it is better to communicate directly with a specialist.

Description of the service

Targeting involves active SMS distribution to subscribers according to the criteria specified by the contacting company. Target Megafon is a smart SMS advertising service, so the product is not imposed on the potential audience. Advertising messages are sent only with the consent of the recipients.

What's included in the package

The option is charged individually depending on the selected package. To select, it is recommended to use the cost planner operating on the operator’s official website. The service is provided free of charge.

The subscriber is given the opportunity to create his own tariff using three options:

Signature (subscription fee – 1 thousand rubles/month plus two months of free use as part of the promotion). It is the letter or digital signature that the recipient of the newsletter will see instead of the usual number.
SMS (at least 1.75 rubles/unit). The partner himself creates the necessary message, which will then be sent to the target audience.
Setting selection criteria based on interests (plus 0.1-0.5 rubles for SMS).

For additional conditions for the provision of services, as well as individual calculations, it is recommended to contact the corporate customer service contact center. The Target Megafon package is paid depending on the user’s specified wishes.

Possibilities

Using the service you can:

search for future buyers using 11 parameters (age, gender, geolocation, etc.);
unobtrusive sending of SMS and MMS only to consumers who have subscribed to the newsletter;
sending via our own database.

How the service works

The process of searching for new clients is carried out according to the following algorithm:

A potential partner contacts the company to purchase a service.
Next, he sets socio-demographic parameters, as well as his own list of potential clients (if necessary).
Based on the specified data, the operator selects clients and sends them an SMS.
Subscribers receive messages and use advertised products.

Megafon Target - tariffs

Costs and tariffs are determined individually depending on the scale and wishes of the user of the system. The calculation can be made upon connection, through the scheduler or in consultation with a specialist.

Restrictions

Advertising is prohibited:

financial pyramids;
forgery of documents (licenses, certificates, diplomas);
services of a sexual nature (erotic massage, phone sex, escort services);
sites for adults (18+);
propaganda of violence;
narcotic drugs, prohibited substances;
weapons and ammunition;
gambling (casinos, sweepstakes, slot machines, gambling);
actions related to the acquisition and/or sale of orders and medals;
intimate goods;
alcoholic products;
tobacco products;
payment systems;
payment services of operators;
electronic money.

Cost of use

Megafon.Target offers quite favorable conditions for corporate clients. Each SMS sent will cost you 2.11 rubles, and each MMS message will cost you 3 rubles.

If you send advertising to subscribers of other operators, it will cost a little more - 2.34 rubles. for the message.

You can also always purchase SMS packages to save on communication services. Here are the packages Megafon offers:

Subscription fees for packages are charged monthly.

In each new option, the cost of an SMS message above the tariff plan is cheaper. So, when connecting to a package for 1,500 SMS, each extra message will cost 2.09 rubles, and when connecting to a package for 100,000 SMS - 1.84 rubles.

The “Targeting” and “Response” options are not included in the standard package price and are paid separately for each SMS.

The “Consent” target is also paid separately - it is needed if you use Megafon’s mailing list. This target confirms that the subscriber agrees to receive advertising materials and adds 0.1 rub. to the price of each message.

Advantages of mobile advertising

Standard media channels - TV, Radio, Print, Outdoor and Internet - provide advertisers with a finite number of advertising opportunities, while mobile advertising:

Opens up new innovative perspectives.
Covers all capabilities of standard media.
Changes the approach to standard media.
Unique targeting capabilities: more than 50 criteria for selecting the target audience, most of which are obtained as a result of analysis of subscriber behavior.
The ability to use mobile coupons, QR codes, links to pages where you can immediately make a purchase.
With coupon mailing, it is very easy to estimate the return amount.
Diverse communication channels: text, graphic, multimedia, interactive and voice.
Multifaceted geotargeting: you can track the territorial connection of a subscriber to a given location and notify about the product.