If you answer the question about Yota, what kind of operator is it and what services does it provide to the population, then we can say the following - connecting to the company’s tariffs allows citizens to access unlimited Internet on any device. Iota, whose communications cover many large cities and regions of Russia, is a virtual operator. To better understand the structure and features of the company, it is necessary to delve deeper into the study of the history of the company, its services, main differences and advantages.
History of the development of the Yota company
Yota, a subsidiary of Megafon, was founded in 2007 and at the beginning of its journey it supplied its users with Internet and telephony using the new WiMAX technology. It received its name in honor of the Greek letter Ι. In the Bible, Iota was used as a minimum measure of length, since this letter had the minimum width of the entire alphabet.
The first tests of the new connection were available to residents of Moscow and St. Petersburg. To attract customers, a powerful marketing campaign was organized, which explained in detail - whose company Iota is, how it works, why the new network technology is radically different.
By the end of 2008, Yota began producing and releasing special SIM cards, which meant the official appearance of a mobile operator in the country. The company's development was rapid - in a year and a half of work they received more than 150 thousand new users who bought a card or equipment from the company and became its subscribers.
Over the next few years, Iota constantly improved and expanded the network - this is how the network launched its towers in Belarus, but in 2012 the activity was discontinued, and development was focused on the regions of Russia.
History of appearance
Yota company is a large provider of telephony and Internet services, operating since 2007. The first steps to create an enterprise were taken in 2006, when D. Sverdlov and S. Adonyev decided to create a new operator operating on the basis of the new WiMAX technology. A year later, Yota was officially registered in Russia, and already in the fall of 2008, the development team launched a test version of WiMAX networks operating at frequencies from 2.5 to 2.7 GHz. The first tests took place in Moscow and St. Petersburg.
Residents of Russia received detailed explanations of what Yota is, and a powerful marketing policy was implemented aimed at attracting new users. In addition to basic services, sales of the HTC MAX 4G phone, which supports the new technology, began in October 2008, and by the end of the same year, express cards for connecting to Yota became available.
Since spring, laptops supporting new technology have been sold in the Russian Federation, which has aroused keen interest among society and potential customers. By the end of the summer of 2009, the company managed to reach 100,000 subscribers, and three months later the number of subscribers increased to 150,000 people. According to statistics, the Russian telecommunications company reached breakeven and achieved a profit of $6,000,000, and by the end of 2009 there were more than 250,000 users in the database.
Potential clients received complete information about how Yota works and could be convinced of the benefits of the provider’s tariffs. Over the next two years, a lot of work was done to test the system outside the territory of the Russian Federation, and the first LTE network in Russia was launched. Since 2011, Yota has been operating in Belarus. In the spring of the same year, a large agreement was signed with large companies (Rostelecom, MTS and others) to promote LTE technology in the Russian Federation.
Since May 2012, the LTE network has been operating in Moscow, which has seriously attracted the interest of clients in the capital and has accelerated the process of increasing the number of subscribers. Since the summer of 2012, the provider has been curtailing its activities in Belarus. In 2013, Megafon bought Yota and Scartel, and a year later it was announced that the state operator Yota would start operating.
Initially, the provider provided unlimited Internet for smartphones, but from January 2021 this service had to be abandoned. The company introduced restrictions on use, but the ability to choose the most convenient option. Since September 13, 2019, the Yota Pay service has been running in a trial version. The number of subscribers for this format is limited to 50,000 users until intermediate conclusions are received.
Who is the Yota operator suitable for?
Today, Yota has a coverage area in all regions of the country, excluding Chukotka, but soon the operator promised to set up communications there too. The operator’s services will be of interest to many citizens who want to get high-quality mobile communications and unlimited Internet for a low monthly cost.
You can activate a suitable package with the following services:
- unlimited traffic;
- voice communication;
- the opportunity to purchase inexpensive connection equipment;
- SIM card for the selected device - phone or tablet.
Important! The amount of Yota traffic depends on the connected package, that is, you can independently choose which tariff will be activated, you can even collect it personally.
The company provides 24/7 support to its customers using live chat and technical operators. support.
Operator features, differences, advantages
Before launching its network, Yota was able to analyze the market situation, identify common user dissatisfaction, and make its connection better than that of other operators. The research findings meant that fixing most problems would be the key to success.
Yota has a number of advantages:
- Possibility to connect to unlimited Internet.
- There are no restrictions on communication within the network.
- There is no roaming at the federal level - you can safely call Moscow from Chelyabinsk.
- There is a special package in which there is no limit on sending messages.
- Possibility to get a state number - get a code in the format +7999...
- High internet speed.
- Possibility to design your own tariff.
- A special application for traffic control, connection, automatic replenishment.
If we talk about the operator’s shortcomings, this is usually related to the development or congestion of the network - in most cases, all errors that arise are resolved very quickly. Specialists closely monitor all complaints and eliminate any errors in the system.
YotaPhone 2
On February 24, 2014, just two months after the start of sales of the first generation smartphone, the YotaPhone 2 device was presented at the MWC exhibition in Barcelona. It received a more powerful processor (2.2 gigahertz), a larger main screen (5 inches) and a sensor second display with electronic ink. The design of the built-in applications was developed by Voronezh.
Russian President Vladimir Putin presented the first serial phone to Chinese President Xi Jinping before the APEC summit on November 9, 2014.
Sales of YotaPhone 2 in Russia began on December 6, 2014 at a price of 39.9 thousand rubles. (about €500) They also entered the markets of Europe and Asia. This model, like the previous one, was not sold in the USA. In just two years, 96 thousand YotaPhone 2 were sold worldwide. Like the previous model, it was produced in China.
Yota modems
To connect to the provider, you will need special equipment - a modem or router, which can be purchased at the operator’s offices. All of the company's devices are designed for LTE technology and have a special antenna for receiving the signal. The client can find a suitable device for himself - small USB modems, suitable for laptops that can be taken with him on a trip, or a stationary router, usually installed in an apartment. In addition to the device, you will also need a special SIM card to access the network.
Yota Phone
In December 2012, it became known that the first Yota Devices smartphone was called YotaPhone and had an original design with two screens, which had not previously been used for serial devices. On one side it had a 4.3-inch liquid crystal color display, and on the back there was a second monochrome display created using electronic ink technology. According to the developers, the second screen could be used to display the most important information or read e-books - the reduced level of power consumption of the black-and-white display allowed the device to work longer than its competitors.
The official presentation of the smartphone took place at the Mobile World Congress exhibition in Barcelona (Spain) in February 2014.
YotaPhone received the Android operating system (developed by the American corporation Google), a processor from Quallcomm (USA, manufactured in Taiwan, China) with a performance of 1.7 gigahertz, two gigabytes of RAM, support for communication networks up to LTE inclusive. The phone was assembled by Singaporean Hi-P at its subsidiary in China.
The first serial phone was presented to Russian Prime Minister Dmitry Medvedev on December 4, 2013 by Sergei Chemezov. At the same time, the head of government joked: “In short, Apple has tensed up.” YotaPhone went on sale in Russia on December 27, 2013 at a price of 19.9 thousand rubles. (about 500 euros). The devices were also sold in the European Union and the Middle East. In total, about 40 thousand first generation YotaPhone were sold.
Development prospects
The magnitude of Yota's popularity is comparable to large, long-established mobile communications companies. In just a few years, after receiving the status of a virtual operator, Iota was able to expand its influence to all regions of Russia and win the trust of customers. The constant development of technology and the increasing demands of citizens for the speed and quality of the Internet do not allow providers to relax.
Assessing the operator’s prospects, we can outline the company’s goal – to create a 4G coverage network throughout the country in order to give all citizens the opportunity to use high-speed Internet.
Sale of mobile operator Yota
In the summer of 2012, one of the largest Russian transactions was completed. Scartel LLC came under the control of MegaFon. It must be said that at that time this operator began to actively develop its own fourth generation networks. There was a lot of advertising on television talking about modems and cheap tariffs. Why did shareholders need to acquire Yota? And why wasn’t the operator immediately closed?
The fact is that not all shareholders were in favor of this deal. But the majority voted in favor. MegaFon's management will never be bothered by extra contracts, licenses and other assets. So far they all belong to Scartel. But now this company is actually part of MegaFon; it henceforth becomes a subsidiary of this largest operator. MegaFon can close down its “daughter” at any time, then all the assets will go to it.
After the transaction, MegaFon granted the right to preferential use of its 2G and 3G networks. Well, both operators remain their own LTE equipment. In this way, Yota becomes a full-fledged operator, providing both Internet access and voice communications. Although in fact Yota can be called a virtual operator (there are a lot of them in Europe and the USA, but practically none in our country). After all, the towers for voice communication are not their own, but “MegaFon’s”. And their use is not provided to Scartel for free. The “daughter” pays for each call made through this equipment. This alone does not allow the operator to make tariffs cheaper than those of MegaFon.
Main services of Yota
The most common description of the Yota company is a tariff with unlimited Internet at a low price. The created special designer allows subscribers to personally choose the appropriate number of minutes for calls and gigabytes of traffic.
Internet for smartphone
The provider provides the opportunity to connect to a variety of tariffs and evaluate the speed of 4G connection. How much the tariff will cost depends on the number of gigabytes and minutes for calls the subscriber chooses. Thanks to the tariff designer on the company’s website, any subscriber can create exactly the plan that suits him.
A distinctive feature is unlimited social networks; you can choose from popular options and connect them for a month for just 10-60 rubles. Typically, a package of services costs 400-500 rubles per month.
Yota tariff plans
Yota offers only 3 types of tariffs:
- For smartphone. There is a single, flexible plan. The minimum payment is 370 rubles per month, for which the client receives 200 minutes within the Russian Federation and 2 GB of traffic. For a package with 5,000 minutes and 30 GB of traffic, they will charge 2,850 rubles.
- For tablet. Full unlimited use is provided for three periods - a day (50 rubles), a month (500 rubles) or a year (4500 rubles). However, you won’t be able to use torrents – the system will automatically reduce the speed to a “snail” 64 kbps.
- For a modem or router. Traffic for a computer is not limited, but there are several dozen packages depending on the speed. The fastest Internet will cost 1,400 rubles per month. The advantage is that an unlimited connection from a PC can be distributed to other devices.
Remember! Each Yota package is provided not for a full month, but for 30 days. Traffic is regulated independently. But there are separate prices for the time period of network use. For example, 2 hours of access cost 50 rubles, a day – 150 rubles.
Plus, options are available with unlimited use of the following features:
- SMS messages – 50 rubles.
- Messengers (15 rubles for each) and social networks (25 rubles for one service).
- YouTube video hosting – 100 rubles per month.
Features of Yota services are as follows:
- There is a clear division of SIM cards intended for different devices. The user can insert a SIM card for the tablet into the phone, but the system will detect this fact and the tariff will change.
- Iota still doesn’t have enough services for its own offices. In most cities, the ordered SIM card is delivered by courier, and visiting a salon to solve problems is problematic.
- You can ask questions to technical support in three ways - in the application, on the operator’s website in your personal account or chat.
- The same cost for calls in the region of residence and in other constituent entities of the Russian Federation applies to everyone.
- The client receives 30 days without roaming when traveling around Russia. Payment for services is the same as in the home region.
This is what Iota points usually look like:
mobile connection
Mobile communications from Yota are slightly worse than those of Megafon, but it has its advantages - unlimited communication within the network, connecting the required number of minutes to other operators. Mobile communications, like the Internet, are configured through the provider’s website or application, in which you can adjust the number of minutes to the desired value.
More answers to questions can be found on the official page of the Yota provider - what it is and what tariff plans exist. There you can also try to assemble a suitable tariff in the constructor. If any difficulties arise, the subscriber can contact the support service by writing a chat or calling the hotline - consultants are available around the clock. Before activating services, you can check their quality, because Yota provides clients with trial periods for a day.
